Knowledge and skills

Students in this specialization will gain knowledge and skills, in the field of:

  • e-marketing and m-marketing

  • e-commerce models

  • managing the online store and marketing activities on the web

  • e-branding

  • public relations activities on the Internet

  • internet and mobile strategies

  • designing campaigns on the Internet

  • mobile marketing

  • social media

  • conducting research in the online environment

  • multimedia production management

  • the specifics of the functioning of online communities

Professional prospects

Graduates will be very well prepared to work in such companies as:

  • interactive agencies

  • portals, vortals and other companies operating in the Internet

  • international corporations

  • analysis and branding departments

  • marketing departments, public sector institutions and non-profit organizations

  • consulting companies

  • own businessbox marketing Internetowy

ikona program The specialisation schedule – Internet Marketing